Bürotime CRM Project

Digital Transformation & Dealer Relationship Management
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Project Summary

Project Title Detail

Brand:

Bürotime Office Furnitures

Firm Sector:

Office Furnitures

Subject:

Dealer Relationship Management & Digital Transformation

Project Year:

2017
Company Website

Turkey's most comprehensive CRM project was implemented at Bürotime.

Bürotime, one of the leading companies in the office furniture sector, chose Turkey’s most established CRM software, ERM CRM, to implement its digital transformation and central dealer management projects. The key development areas in this comprehensive project were as follows:

  • Over 750 users and more than 100 domestic and international dealers began actively using ERM CRM solutions.
  • ERM CRM, offering end-to-end customizable and ready-made solutions, was fully integrated bidirectionally with the company’s ERP systems (Netsis and Mas).
  • Later, Bürotime transitioned to IFS ERP. ERM CRM was quickly integrated into the IFS ERP system without affecting the dealer and sales teams.
  • Along with all CRM processes, features such as product configuration, multi-language support, multi-currency capability, and the ability to work with different price lists were successfully implemented.
  • Dealer management functions, such as creating dealer scorecards and workflows for evaluating dealers, were also included in the project scope.

Customized Solutions

  • Contact Manaegement
  • Activity Management
  • Plans - Tasks
  • Online Price Lists
  • Product Configuration
  • Quote & Order Automation
  • Special Product Requests
  • Problem Notifications
  • Dealer Evaluation
  • IFS Integrasyon

HÜSEYİN TOSUNOĞLU

Bürotime Chairman

Bürotime connected dealers via web with B-Smart.

READ THE NEWSPAPER REPORT

"We made changes to our business practices while establishing our strategy. To support this, we developed a web-based B-Smart system. We adapted all our domestic and international dealerships to this platform. With this innovative investment, we can now measure the business volume of our dealers, manage processes, and handle communications through this system."

"All our dealers can conduct their transactions online, positively impacting our operational efficiency and management. Our processes are not just in individuals' memories or on paper; they are stored digitally, connecting the 1,500-member Bürotime family. This has resulted in significant increases in our closing rates."

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With the B-SMART platform we've created, we can now measure the business volume of our dealers through an internet-supported CRM system, analyze our market, manage our processes, and conduct communications through this channel. All our dealers can perform their transactions online in real-time, ensuring immediate actions and positively impacting our operational efficiency and management.

This application notably shortens the time for quoting and converting to orders and minimizes errors in all operational processes. Since all stages of orders progress through a single program, it facilitates reporting quotes, orders, production, and shipping performance. After-sales requests for spare parts and repairs are also managed through the same system, ensuring that all processes are under control, positively reflecting on customer satisfaction."

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